Designer Spotlight Fashion

Designer Spotlight: mimivail

We aim to do two things with AFGM: inspire girls with fashion and motivate them with ideas. It’s rare to find a clothing line that does both. A few months ago I started a Pinterest board called “Fair Trade” to find clothing with a good cause, and it’s around the same time I was introduced mimivail. The collection of high quality dresses was designed with the spirit of little girls in mind. It was founded by Vail Weymann Vasisht after a 13 year career on Wall Street. After recognizing her desire to help children and instill her same passion and drive in other girls, she transitioned from a career in banking to creating a classic children’s clothing line. She was influenced by her “grandmother’s impeccable style, her mother’s instinctive flair for dressing Vail and her sisters in smart, enduring pieces and her own longing to help memorialize this special time in a girl’s life.”


The brand is represented by 5 fictional characters that could be any Fancy Girl around the world: Bridget, a sporty red-headed seven-year old from Boston; Scarlet, a spirited Texan with 4 older brothers; Ruby, new to NYC from Kenya and a lover of music and cultures; Emi, currently living in Tokyo with her parents and sister; and Isabelle, a Parisian who loves pink. This unique aspect to the brand and the classic design of the dresses was enough for us to feature them on AFGM, but what makes mimivail really special is its fair trade element. Through a partnership with Light Gives Heat (LGH) and the SUUBI (hope) initiative, each dress comes with a handcrafted bracelet designed by women artisans in Jinja, Uganda. Each season a newly designed bracelet will be introduced and a portion of the net proceeds will be donated back to Light Gives Heat.

Prices start at $210 and there’s currently and opportunity to win one at their site

Designer Spotlight: mimivail


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