Note: I received a $50 gift card from Primark in exchange for some shopping and a review. All opinions are authentic and my own. 

It’s not too hard to convince my girls to join in on a shopping assignment that includes purchases for them. Recently, Primark contacted me about their new store which opened at the Freehold Raceway Mall. The Dublin, Ireland brand – which has been around since 1969 – has 5 locations in the US and one was only 30 minutes away! So I grabbed the girls after camp one day and we set off for some back-to-school shopping!

Primark has clothing, accessories and shoes for the whole family, from babies to adults. The price-point is very budget friendly, with t-shirts for kids as low as $4 and blazers for women starting around $18. If you’re a fan of shopping at Forever21 and H&M for the unique style and great prices, you’ll love Primark. But don’t shop without some sort of plan. There is SO MUCH STUFF that you’ll feel FOMO take over and need all.the.things. I recommend to do what I did: make a list of your needs, browse the website to get an idea of what they have, and set a budget. I can’t promise that spontaneous inspiration won’t happen, but if you have a budget (we had a $50 gift card from Primark) and a plan, you can do it!

First Stop: A tour around the women’s section. As you can see, there’s a lot of mustard, burgundy, blush tones, florals and street chic. Your street style will be on point after a retail therapy session.

And then it was time to get down to business in the girls section. Some of popular trends for girls are a spill-over from women’s fashion:  neutral and blush tones, florals, faux fur and some 90’s throwback plaid. And then there are the ever-present cats and super heroes, which we all love!

Since the girls had recently started a YouTube channel, complete with Makeup Monday challenges, they wanted to hit up the beauty to do some shopping for an upcoming video.

Our Shopping Haul:
With a $50 gift card, we were able to pick up a few things for all us. I was on a hunt for a cross-body bag and scored one for only $12! It’s exactly what I was looking for.

My older two each got an infinity scarf and nail polish. Maddy, my eldest, picked a nice neutral beige, while Catherine, my middle, went for hot pink with stars. She also got a gray crewneck light-weight sweater that is amazingly soft.

And for Evelyn, I feel like Primark designed their clothing with her in mind. I snatched up this black dress that says “Save the Day,” which is literally all she says lately. She’ll call herself a super hero and then yell, “Saves the Day!” I picked up a t-shirt for her with a similar theme.

All in all it was a successful trip and I can’t wait to come back. And I know it’s not shown here in this post, but there is a men’s and boy’s section, plus a little bit of home goods.

Thanks again to Primark for giving us another opportunity to go shopping! And welcome to America!