Anyone who raises girls knows that fashion is a major player in a social life. Whether we like it or not, what our daughters wear can make or break their day. That’s why I love brands that are designed to inspire girls to be themselves and not conform. That’s the premise behind KidCuteTure. I love that they talk about dressing “true originals” in fabrics that allow kids to be kids. Anyone who has ever felt empowered by her clothing choices know how much clothes can affect someone. I can’t speak for boy moms, but I can tell you that fashion starts to be a big deal for girls at around the Pre-K level (sad but true. I can provide anecdotes) and never really ends. At KidCuteTure, their mission is to design unforgettable clothes for spirited girls. And side note: anyone who designs dresses that have pockets, knows what’s what. Have a look below at their Fall/Winter 2016-2017 collection. For more info or to start shopping, visit www.kidcutetureshop.com.